WAMEXS In Prime Insights

Prime Insights: Tell us about the company

Our company is Webmark and Marketing Experts Private Limited. We also use the brand name WAMEXS, which is trademarked in India. Since Webmark and Marketing Experts Private Limited is quite a mouthful, we opted for the shorter, more memorable brand name, WAMEXS.

Prime Insights: Brief our audience about the inception story of your company

Our brand, WAMEXS, was registered in August 2020 with three partners, including myself. After a year, due to personal circumstances (the birth of my son) and a difficult situation with a partner involving financial discrepancies, I had to restructure and form a new company (Webmark and Marketing Experts Private Limited), while keeping the same brand name. After six more months of attempting to work with the remaining silent partner, I decided to part ways in March 2022. Following this, I briefly collaborated with other entrepreneurs in a similar field, seeking support in the early stages of my startup.

However, this partnership didn’t align with my vision, and as I jokingly reflected, “Meri shaktiyo ka galat istemaal ho rha hai” (My powers are being misused), a line from the movie Krish, describing how I felt about the situation. By September 15, 2022, with my son turning one, I decided to run the business independently, taking full responsibility for both successes and setbacks

While the Indian company which started in August 2020 was being restructured (requiring a name change from the initial “Wamex Solutions Private Limited” due to partner removal complexities), I had already registered Web and Marketing Experts LLC in the US in February 2021.

We operate with these three companies (India, US, and UK). Our sales teams in the US and UK operate under those respective company names, selling services like website development, mobile apps, SaaS, and SEO. Payments are processed through the corresponding country’s accounts. This structure was implemented to build client confidence, as they are more comfortable transacting with a company based in their own country.

Prime Insights: What inspired you to start your company? What initially sparked your passion to create this company?

My inspiration for starting this company is deeply tied to my wife, Shradha Sharma, who has been a constant support since 2006, when we first met at my first call center job. In 2019, we traveled to the US with the idea of settling there. I quickly found work in the hospitality sector, but we returned to India in February 2020. Then COVID hit, and I found myself at a standstill, unable to find comparable employment to my previous managerial role.

During this difficult time, we were also facing personal challenges, including multiple miscarriages. Through a fortunate connection, I was introduced to a startup in the digital marketing space. They were struggling with sales, and I joined as their sales head. In just six months, I generated $120,000 in sales, compared to the $35,000 the previous year. This experience revealed the immense potential of this industry.

Knowing we were planning for our son and facing increasing expenses, I decided to take the leap and start my own business. This led to the creation of WAMEXS. I knew the potential was huge if I could put the right people in the right place and focus on sales. Initially, I handled every aspect of the business myself—from sales and client communication to vendor management and project delivery. This hands-on experience has been invaluable. Now, with a team of 15-16 people (and 10 interns joining soon), we’re moving towards a more structured approach, with about 90-95% of our work done in-house. We’re also pursuing further investment to expand our team and operations.

Global Reach

From India to the US and UK, WAMEXS serves a global clientele with regional payment structures, building trust and convenience. Our growing SaaS tools—CRM, LMS, PMT, and HRMS—showcase our ambition to lead in software innovation.

Prime Insights: A significant milestone for WAMEXS

A significant milestone for WAMEXS came in September 2023 with the onboarding of our first investor, Deepak Garg. A chartered accountant with a deep understanding of finance, taxes, and accounting (managing income tax filings for over 1,000 clients), Deepak recognized the company’s potential. His belief in my vision and his observation of our consistent growth led him to invest and acquire a 10% stake in all three WAMEXS entities. This partnership has been invaluable, and we are now working towards securing further investment to propel our company’s exponential growth.

Amidst this competitive landscape stands Webmark and Marketing Experts Private Limited (WAMEXS), a company founded on 3rd January 2021 by Rahul Sharma, who serves as Founder and Director of sales. From humble beginnings to building a multinational company, Rahul Sharma’s story is one of entrepreneurial drive and determination. It is a digital marketing agency that has rapidly established a strong presence in India’s competitive market. WAMEXS, also the brand name of a previous venture, represents not just a company but a testament to Rahul’s vision and ability to navigate the challenges of the startup world. He is supported by Shradha Sharma, his wife and Director of HR, and Deepak Garg, Director and Partner. Rahul’s personal story, marked by early loss and financial setbacks, has shaped his core values and business philosophy. His journey is one of perseverance, strategic vision, and a deep commitment to client satisfaction.

Prime Insights: What were the initial challenges faced by your business?

My initial challenges were the classic startup hurdles: limited manpower and even more limited funds. This meant I had to wear every hat in the company. I vividly remember those early days, starting my workday around 9 AM and often working straight through until 5 or 6 AM the following morning. This wasn’t a one-off occurrence; it was my routine for months. Because my primary customer base was in the US, I had to work nights to accommodate the different time zones. During the day, I would then manage my Indian clients. After a few hours of sleep, I’d be back on the phone at 9 AM, coordinating with vendors, outsourcing work, and handling administrative tasks like company registration, vendor payments, and client feedback. It felt like a constant juggling act.

Prime Insights: To begin, how is your brand-defining “trust” in the market? What stands behind its uniqueness?

I believe our brand is building trust. While we’re not a huge brand yet, we’re known within our circles and among our customers. I’m realistic; no business has a 100% satisfaction rate. We aim for and maintain a rate above 95%. Initially, my priority was US clients due to the higher value they place on quality work. In India, people often seek the lowest prices, which can compromise quality. My USP is me—Rahul Sharma. My individual skills and 22+ years of experience are what I bring to the table. My background, including overcoming significant personal and financial setbacks (losing family property worth crores), has shaped my resilience and drive. This personal experience is a key differentiator for my business.

I believe we’ve made our mark by prioritizing client service and unwavering dedication. While our website lists specific working hours, I’m personally available to clients 24/7, regardless of whether they know I’m in the US or India. I ensure their work is handled promptly. Because we’re primarily a servicebased company (transitioning towards SaaS products), client relationships are crucial. A core value of our brand is how we handle client interactions. I emphasize to my team that internal feedback is just that— feedback. However, any communication from a client, regardless of tone, is treated as a complaint and addressed immediately. I act as a buffer between my team and clients, protecting my team from any unfair treatment.

Our primary customers need website development, SEO, marketing, and mobile app services. We also acquire clients through email marketing and lead generation. I value customer trust above all else. I prioritize maintaining that trust, especially given the distance often involved in our client relationships. Early on, I learned a valuable lesson about the importance of clear agreements. In one instance, I refunded a client despite extensive work and out-ofpocket expenses due to numerous project changes on their end. I took it as a loss to maintain the relationship. Now, we use detailed scope of work documents to ensure clear expectations for both us and our clients. This helps us act professionally and avoid similar situations. A customer is everything to me, and I value their trust above all else. This ensures professional conduct and protects both parties

Prime Insights: How has your journey as an entrepreneur been?

My entrepreneurial journey has been a true rollercoaster ride. I was discussing new customer onboarding strategies with my investor, Deepak Garg, focusing on minimizing initial human interaction until a qualified lead is ready for our sales team. I’m constantly strategizing and refining our processes. If you visit my office, you’d see whiteboards, notepads, and planners everywhere—I make “to-do” lists multiple times a day. Despite the ups and downs, I’m thoroughly enjoying the journey. One of the most rewarding aspects is the respect I’ve earned. For instance, a 20-year-old team member recently completed his probation. I offered to pay for his development training in another programming language, promising a salary increase upon completion and improved performance. It’s moments like these, where people look up to you and admire what you’re doing, that make it all worthwhile. It’s a satisfying position, although it comes with the responsibility of being a fatherly figure, ensuring everyone is taken care of, especially when it comes to salaries, which I prioritize even before my own.

Professionally, we’ve begun our expansion efforts this past September, with 2025 as a key target year for achieving specific growth metrics. We’re actively seeking investment, aiming for $300,000 (approximately 2.5 crore rupees). If secured, this funding will be crucial for fully developing and launching our SaaS tools. By the end of next year, I hope to have at least two major international clients actively using our softwares. On a personal level, I’m prioritizing my physical and mental wellbeing. Since COVID and other personal challenges, I’ve developed some less-than-ideal habits, and I’m determined to become fitter and healthier to lead more effectively and set a positive example. Next year is also significant because I’ll be turning 40. When I was younger, around 15, I came across a Forbes 40 Under 40 magazine, and it sparked a long-term aspiration. I know it’s ambitious, but I have until I turn 41 (September 2026, giving me about 20 months) to potentially achieve that goal. I’m hopeful that opportunities like this interview will help me get closer to that target. It’s a challenging but an attainable goal.

Our Mission

We believe digital marketing is more than just online presence—it's about delivering measurable results and creating lasting brand impact. Our customer-first approach, paired with innovation, ensures business growth and transformation for our clients.